I'm considering shipping production watches in a hand made deerskin pouch instead of a traditional box. A box often becomes a useless item after "presentation" of the watch. I think that a pouch would be a travel friendly item you can use to protect your watch from scratches in your hand luggage. Otherwise, it makes a cute gift for a wife/girl friend or for the kids!
These are hand made by an elderly lady in Pennsylvania in a custom size especially for our watches. The outside is suede while the inside is top grain leather.