I was showing a couple of the prototype watches to friends this weekend. And while they admired the watches and their design, they were most intrigued by the butterfly deployment buckles. Obviously they had never come across them before. While they fumbled a bit with them, they really thought they were 'trick'.
Great people, but not WIS types for sure.
BTW - WIS is defined a number of places (many with a self deprecating sense of humor):